Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Innovation

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, check here and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming services

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